Student Spotlight – Gina Karsebloom

Name: Gina Karseboom Major/Minor: Advertising Major, New Media Certificate Hometown: Atlanta, Georgia Campus Involvement: I am the Vice President of Networking and Professional Relations for AdClub. Additionally, I serve the role as the account executive for my team with Talking Dog, UGA’s student-run advertising agency. I am also a general member of my sorority, Sigma…

Student Spotlight- Jackie Prine

Jackie Prine Major: Advertising Minor: Studio Art Hometown: Valdosta, Ga Campus Involvement: Talking Dog — Art Director 2018, Junior Art Director 2017 AdClub– 2017–current, VP of Communication, Digital, and Design 2018 American Marketing Association — 2016-2017 Pi Beta Phi 2016-current Name of your position and company you worked with this summer: Creative Intern at Luckie…

Kailyn Sanders selected as a Most Promising Multicultural Student

Kailyn Sanders, a fourth-year advertising major at Grady College, has been named to the 2018 American Advertising Federation of Most Promising Multicultural students. Every year the American Advertising Federation selects 50 multicultural students nationwide that they feel represents some of the top emerging talent in the advertising industry. Through this program students attend a four-day…

Students visit Chicago for advertising agency tour

A group of students recently took a trip to Chicago to get a first-hand look at Chicago advertising agencies and what life in the Windy City is all about. Along the way, students stopped at Leo Burnet, Weber Shadwick, Sapient Razorfish, Ogilvy, Energy BBDO, FCB, Golin, Cramer-Krasselt, and DigitasLBi. Thank you to all these agencies…

Tom Reichert elected to be 2017-2018 American Academy of Advertising President-Elect

Grady College of Journalism and Mass Communication’s very own Tom Reichert was elected as the American Academy of Advertising (AAA) President-Elect for the 2017-2018 conference-to-conference year. The AAA is an organization for advertising scholars and professionals to express their interest in the advertising industry and education. Members have the opportunity to engage in field research and exchange…

UGA AdPR research: Brands, Friends and Viral Advertising

By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…