Women’s Leadership Panel will be a highlight of AdPR week at Grady College

AdPR Week is on the horizon at Grady College.  In recent years we have generated a great amount of enthusiasm through special events, guest speakers and a fun social media campaign, #AdPRide, to develop a sense of community and engagement among students and alums in Advertising and Public Relations.  We are excited about the addition of a panel…

UGA researchers use virtual fitness system to help children exercise more

Creating sustainable habits to increase physical activity and improve health is a goal many people share. Now, thanks in part to a $3.3 million grant from the National Institutes of Health, researchers at the University of Georgia are using virtual reality to help children develop a more active lifestyle. “The Virtual Fitness Buddy Ecosystem: Using…

Grady’s SEE Suite Internship Program

In case you aren’t familiar, let us introduce you to the See Suite Internship Program. Grady’s ADPR department has a special learning laboratory called the SEE Suite or Social Media Engagement and Evaluation Suite. This learning lab has been up and running in the glass enclosed room on the first floor of Grady College for…

Bryan Reber named head of Department of Advertising and Public Relations

  Grady College is pleased to announce that Bryan Reber, the C. Richard Yarbrough Professor in Crisis Communication Leadership, has been named the head of the Department of Advertising and Public Relations at Grady College. In addition to his departmental and teaching responsibilities, Reber also directs the UGA Crisis Communication Coalition, dedicated to the study of crisis communication and…

AdPR’s Executive Advisory Council Spring meeting generates updates and ideas

AdPR’s Executive Advisory Council met in April for a two-day session that brought exciting new ideas and professional perspectives to the department and its programs. In an opening event faculty, students and Council members celebrated at Hotel Indigo’s Rialto Club for a reception and dinner banquet. Keynote speaker, Natalie Godwin (Senior Manager, Global Communications, UPS)…

UGA AdPR research: Brands, Friends and Viral Advertising

By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…

Four of Grady’s AdPR Students Selected for MAIP Fellowship Program

The Department of Advertising and Public Relations is proud to announce that four of our students will be participating in the 4A’s MAIP fellowship program this summer.  This is a professional development program impacting the lives of more than 120 young executives each year, by providing the platform to launch their careers. By combining real-world work experience,…

UGA Grady College launches first AdPR Academy to address diversity gap in advertising, public relations industries

The University of Georgia’s Grady College of Journalism and Mass Communication is launching its first AdPR Academy, a week-long bootcamp designed to teach students from diverse backgrounds tangible skills from the advertising and public relations industries. This program includes over 35 hours of training from experts and professionals in the industry, including skills-based classes, participation…

The Omnicom-Grady Fellowship Celebrates Success!

Grady College celebrates the fifth year of the exclusive Omnicom- Grady Fellowship offered to graduating students. This incredible integrated marketing communications program is a six-month long fellowship hosted in Atlanta by Omnicom Group agencies.   Students are exposed to a rotation of three months at a PR agency and three months at advertising agency at…

Karen Russell named one of five 2017 Meigs Professors

Karen Russell, Jim Kennedy New Media Professor and associate professor of public relations at Grady College, is one of five University of Georgia professors named to the Josiah Meigs Distinguished Teaching Professorship, the university’s highest recognition for excellence in instruction. “This continues an amazing three-year streak of Grady representation in the university’s highest teaching honor, and…