AdPR Executive Advisory Board Welcomes New Members, Jeff Baker and Eugenio Mendez

AdPR is honored to welcome the following new members to our Executive Advisory Council. The Council is a diverse group of leading communications professionals committed to supporting the vision of the Department of Advertising & Public Relations, and assist the department with activities that align with the most current industry drivers in both the commercial…

Women’s Leadership Panel will be a highlight of AdPR week at Grady College

AdPR Week is on the horizon at Grady College.  In recent years we have generated a great amount of enthusiasm through special events, guest speakers and a fun social media campaign, #AdPRide, to develop a sense of community and engagement among students and alums in Advertising and Public Relations.  We are excited about the addition of a panel…

UGA researchers use virtual fitness system to help children exercise more

Creating sustainable habits to increase physical activity and improve health is a goal many people share. Now, thanks in part to a $3.3 million grant from the National Institutes of Health, researchers at the University of Georgia are using virtual reality to help children develop a more active lifestyle. “The Virtual Fitness Buddy Ecosystem: Using…

Grady’s SEE Suite Internship Program

In case you aren’t familiar, let us introduce you to the See Suite Internship Program. Grady’s ADPR department has a special learning laboratory called the SEE Suite or Social Media Engagement and Evaluation Suite. This learning lab has been up and running in the glass enclosed room on the first floor of Grady College for…

Bryan Reber named head of Department of Advertising and Public Relations

  Grady College is pleased to announce that Bryan Reber, the C. Richard Yarbrough Professor in Crisis Communication Leadership, has been named the head of the Department of Advertising and Public Relations at Grady College. In addition to his departmental and teaching responsibilities, Reber also directs the UGA Crisis Communication Coalition, dedicated to the study of crisis communication and…

AdPR’s Executive Advisory Council Spring meeting generates updates and ideas

AdPR’s Executive Advisory Council met in April for a two-day session that brought exciting new ideas and professional perspectives to the department and its programs. In an opening event faculty, students and Council members celebrated at Hotel Indigo’s Rialto Club for a reception and dinner banquet. Keynote speaker, Natalie Godwin (Senior Manager, Global Communications, UPS)…

UGA AdPR research: Brands, Friends and Viral Advertising

By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…