Tom Reichert elected to be 2017-2018 American Academy of Advertising President-Elect

Grady College of Journalism and Mass Communication’s very own Tom Reichert was elected as the American Academy of Advertising (AAA) President-Elect for the 2017-2018 conference-to-conference year. The AAA is an organization for advertising scholars and professionals to express their interest in the advertising industry and education. Members have the opportunity to engage in field research and exchange…

UGA AdPR research: Brands, Friends and Viral Advertising

By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…

PR students selected as summer 2017 Coca-Cola Public Affairs Communications interns

Samuel Pereza, a junior public relations major from Loganville, Ga. and Riley Muse, a junior public relations major from Atlanta, Ga., were selected as Coca-Cola’s public affairs and communications interns for summer 2017. This internship program is an exclusive opportunity for AdPR students in Grady College. Each year, Coca-Cola executives interview Grady students for the much-desired…

Four of Grady’s AdPR Students Selected for MAIP Fellowship Program

The Department of Advertising and Public Relations is proud to announce that four of our students will be participating in the 4A’s MAIP fellowship program this summer.  This is a professional development program impacting the lives of more than 120 young executives each year, by providing the platform to launch their careers. By combining real-world work experience,…

UGA Grady College launches first AdPR Academy to address diversity gap in advertising, public relations industries

The University of Georgia’s Grady College of Journalism and Mass Communication is launching its first AdPR Academy, a week-long bootcamp designed to teach students from diverse backgrounds tangible skills from the advertising and public relations industries. This program includes over 35 hours of training from experts and professionals in the industry, including skills-based classes, participation…

The Omnicom-Grady Fellowship Celebrates Success!

Grady College celebrates the fifth year of the exclusive Omnicom- Grady Fellowship offered to graduating students. This incredible integrated marketing communications program is a six-month long fellowship hosted in Atlanta by Omnicom Group agencies.   Students are exposed to a rotation of three months at a PR agency and three months at advertising agency at…

Two Grady College professors receive 2017 Emerging Scholar Grant

Grady College professors, Ivanka Pjesivac and Grace Ahn, received grants as 2017 Emerging Scholars for their project on the topic of “Virtual Reality Journalism: Emotions and News Credibility.” The Association for Education in Journalism and Mass Communication’s awards the $3,500 grant and travel support to winners of its Emerging Scholars Program. This program is one…

Karen Russell named one of five 2017 Meigs Professors

Karen Russell, Jim Kennedy New Media Professor and associate professor of public relations at Grady College, is one of five University of Georgia professors named to the Josiah Meigs Distinguished Teaching Professorship, the university’s highest recognition for excellence in instruction. “This continues an amazing three-year streak of Grady representation in the university’s highest teaching honor, and…

AdPR Alumni Spotlight: Carter Barnett

Meet another one of our recent alumni, Carter Barnett. Barnett is an Advertising major who graduated in the Grady College class of 2015. She is currently working as a Junior Planner in the strategy department at Mythic, a midsize agency in Charlotte, NC. AdPR Department: How did your experience in Grady help you find your position after…

UGA PRSSA members tour Washington, D.C.

From Tuesday, January 31 through Friday, February 3, a group of 12 UGA PRSSA members and two AdPR faculty attended the annual Washington, D.C. Agency Tour. This tour is exclusive to UGA PRSSA members to tour top agencies. The group arrived on Tuesday night and started the tour with the American Red Cross, Finn Partners/Widmeyer…