AdPR’s 2017 spring speaker series highlights importance of research

The Grady College Department of Advertising and Public Relations will host a series of guest speakers for faculty this spring to discuss the importance of research for the profession.

“Research is a top priority for the program. We’re excited to offer a research series for faculty and graduate students,” said Tom Reichert, department head of AdPR.

The speaker series continues the success from last year’s guest speakers who also focused adprserieson the importance of research in the communications field.

“We’ve invited top researchers to share their work,” said Reichert. “The speakers have great expertise in the areas of advertising and public relations.”

The first guest speaker of the semester, Michelle Andrews, will discuss mobile advertising and promotions on Jan. 20 from 10:30 a.m. to noon in Grady College’s Peyton Anderson Forum. Andrews is an assistant professor at Emory University with an expansive list of publications focusing on mobile advertising and marketing.

The other scheduled speakers are listed below. All lecture will take place in the Peyton Anderson Forum.

Friday, Feb. 10 – Charles “Ray” Taylor, professor of advertising and marketing at Villanova University and current editor-in-chief of the International Journal of Advertising.

Friday, March 17 – Pengyuan Wang, assistant professor of marketing at UGA focusing on multi-platform, online and complex media campaign research.

Friday, April 7 – Brooke Fisher Liu, associate professor at the University of Maryland and director of the Risk Communication and Resilience Research Program.
Author: Thomas Jordan, tj1994@uga.edu
Contact: Tom Reichert, reichert@uga.edu,

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