Consumers Having Difficulty Distinguishing Between Native Advertising and Editorial Content

Congratulations to Nate Evans and Bart Wojdynski for their publication in the December issue of theScreen Shot 2016-01-05 at 11.58.44 AM Journal of Advertising.
The study, titled “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising,” investigated how consumers react to advertising disclosure statements in online news articles.

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