Women’s Leadership Panel will be a highlight of AdPR week at Grady College

AdPR Week is on the horizon at Grady College.  In recent years we have generated a great amount of enthusiasm through special events, guest speakers and a fun social media campaign, #AdPRide, to develop a sense of community and engagement among students and alums in Advertising and Public Relations.  We are excited about the addition of a panel…

UGA researchers use virtual fitness system to help children exercise more

Creating sustainable habits to increase physical activity and improve health is a goal many people share. Now, thanks in part to a $3.3 million grant from the National Institutes of Health, researchers at the University of Georgia are using virtual reality to help children develop a more active lifestyle. “The Virtual Fitness Buddy Ecosystem: Using…

Grady’s SEE Suite Internship Program

In case you aren’t familiar, let us introduce you to the See Suite Internship Program. Grady’s ADPR department has a special learning laboratory called the SEE Suite or Social Media Engagement and Evaluation Suite. This learning lab has been up and running in the glass enclosed room on the first floor of Grady College for…

Bryan Reber named head of Department of Advertising and Public Relations

  Grady College is pleased to announce that Bryan Reber, the C. Richard Yarbrough Professor in Crisis Communication Leadership, has been named the head of the Department of Advertising and Public Relations at Grady College. In addition to his departmental and teaching responsibilities, Reber also directs the UGA Crisis Communication Coalition, dedicated to the study of crisis communication and…

AdPR’s Executive Advisory Council Spring meeting generates updates and ideas

AdPR’s Executive Advisory Council met in April for a two-day session that brought exciting new ideas and professional perspectives to the department and its programs. In an opening event faculty, students and Council members celebrated at Hotel Indigo’s Rialto Club for a reception and dinner banquet. Keynote speaker, Natalie Godwin (Senior Manager, Global Communications, UPS)…

AdPR doctoral students earn recognition for research

Congratulations to Jung Min Hahm and Hyejin Bang, two doctoral students in the Advertising and Public Relations department who earned recognition for outstanding research conducted in the graduate program. Jung Min Hahm was awarded the Dean Krugman Graduate Student Travel Award. “I feel excited and honored to have been chosen for the Dean Krugman Graduate…

AdPR students chosen for Blue Key National Honor Society

Three excellent AdPR students have been chosen to join the Blue Key National Honor Society, a premier honor society that recognizes college students for all around excellence in scholarship, leadership and service.      Congratulations to Jake Carnes and Sheridan Schuster, Public Relations majors and Reilly Megee, Advertising major, for being selected for 2017-2018 membership.

Tom Reichert elected to be 2017-2018 American Academy of Advertising President-Elect

Grady College of Journalism and Mass Communication’s very own Tom Reichert was elected as the American Academy of Advertising (AAA) President-Elect for the 2017-2018 conference-to-conference year. The AAA is an organization for advertising scholars and professionals to express their interest in the advertising industry and education. Members have the opportunity to engage in field research and exchange…

UGA AdPR research: Brands, Friends and Viral Advertising

By: Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez Jr. (2016). Journal of Interactive Marketing. What causes an advertisement to go “viral” on the web? The compelling nature of the content certainly plays a role. But, can existing social media relationships enhance viral activity? A recent national study in the Journal of Interactive Marketing…

PR students selected as summer 2017 Coca-Cola Public Affairs Communications interns

Samuel Pereza, a junior public relations major from Loganville, Ga. and Riley Muse, a junior public relations major from Atlanta, Ga., were selected as Coca-Cola’s public affairs and communications interns for summer 2017. This internship program is an exclusive opportunity for AdPR students in Grady College. Each year, Coca-Cola executives interview Grady students for the much-desired…

Four of Grady’s AdPR Students Selected for MAIP Fellowship Program

The Department of Advertising and Public Relations is proud to announce that four of our students will be participating in the 4A’s MAIP fellowship program this summer.  This is a professional development program impacting the lives of more than 120 young executives each year, by providing the platform to launch their careers. By combining real-world work experience,…

UGA Grady College launches first AdPR Academy to address diversity gap in advertising, public relations industries

The University of Georgia’s Grady College of Journalism and Mass Communication is launching its first AdPR Academy, a week-long bootcamp designed to teach students from diverse backgrounds tangible skills from the advertising and public relations industries. This program includes over 35 hours of training from experts and professionals in the industry, including skills-based classes, participation…